grow2be into who you are meant to be

welcome to grow2be blog

This is a sanctuary for you, sensitive & intuitive soul who´s ready to embrace your unique gifts as your superpowers.

Here, I share insights at the intersection of business strategy and intuitive intelligence - where your innate qualities become your greatest personal assets & business advantage.

I explore how to create a thriving life & work environment that honors your unique way of experiencing the world: from creating healthy boundaries and pricing your work confidently to designing systems that complement your creative process rather than stifling it.

My approach weaves together practical business expertise with artistic perspectives (including occasional piano metaphors and poetry), offering you strategies that feel aligned with who you truly are - not who the business world says you should be.

My hope is that my words & thoughts will INSPIRE you to embrace your sensitivity, ENCOURAGE you to trust your intuition in life & work decisions, & EMPOWER you to create success on your own terms.

I'd love to hear how these insights resonate with you in the comments below.

Your grow2be Business Coach & Consultant, Veronika

Veronika, grow2be Business Coach & Consultant bridging art & business for sensitive entrepreneurs.

Hi, I´m Veronika, Your grow2be Business Coach & Consultant

Passionate about enabling misfits, I believe that uniqueness is the key to meaningful work and reciprocal, mutually beneficial relationships.

As an artistic soul - a poet, pianist, and writer - with an ambition to succeed in the business world, I never felt I fit in. I was either too sensitive or too strong. Too loud or too quiet. But mostly different and not well adjusted.

Until I realized there´s no point in wearing shoes that don't fit, and no fulfillment or success can be achieved by following others´ paths. This became the starting point of my personal and professional transformation. The experiences and learnings from my growth journey are incorporated into my mission to guide, consult & empower you.

Finding balance between Art & Business

As your grow2be Business Coach & Consultant, I support you in expressing your creative, artistic self - the yin, the unconventional, the feminine – while balancing it with protective and dedicated masculine energy.

I´ll show you that the dance between business and art, structure and creativity, strategy and daydreaming is not only possible but powerful. Together, we'll embrace your high sensitivity and deep, exquisite intuition as superpowers, empowering you to create a life and work tailored to your business needs and personal preferences.

Find Your Balance between Art & Business
Discover My Story
Business Strategy Veronika Strgar Debeljak, MSc Business Strategy Veronika Strgar Debeljak, MSc

Corporate Detox for Sensitive Entrepreneurs: Recognizing the Invisible Conditioning Blocking Your Business

Why leaving corporate doesn't mean corporate thinking left you and how to unlearn the patterns suppressing your intuition

You finally have a chance to work on your terms. And somehow it doesn’t feel that way.

You want to publish your first blog. Yet instead of writing, you're creating a PowerPoint deck to organize your thoughts.

A prospect asks about your approach, and instead of trusting your intuitive answer, you say "let me research and get back to you." Three days later, you're still researching what you knew in the first thirty seconds.

You have an exciting idea, but before exploring it, you're evaluating scalability and ROI. Wait – who are you performing for?

These aren't personal failures. They're corporate hangover symptoms – years of conditioning that systematically trained you to suppress exactly the qualities essential for entrepreneurial success.

Learn why this corporate detox is particularly crucial for sensitive & intuitive professionals, how generic advice fails, and discover the grow2be Business Essentials approach to rebuilding your complete business foundation from authentic alignment with your unique nature rather than corporate frameworks.

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Business Strategy Veronika Strgar Debeljak, MSc Business Strategy Veronika Strgar Debeljak, MSc

The Identity Void: When you are not Corporate anymore, who are you then?

Why is claiming your whole identity harder than leaving corporate

You left corporate to build something aligned with your values. But there's something no one warned you about: the identity void. The corporate title that once defined you is gone. So, who are you now? An entrepreneur? A creative professional? Or someone still too afraid to claim your sensitivity, intuition, and artistry?

At networking events, you freeze when asked "What do you do?" Your website copy sounds generic because you can't decide who's writing it. You emphasize corporate credentials while hiding what makes you unique. Every decision becomes a referendum on your fragmented identity.

This isn't a personal failing. It's the result of the specific fears that trigger cascading challenges - from decision paralysis to boundary collapse to chronic exhaustion. Discover how the grow2be method addresses identity integration through knowing, planning, and implementing - so you can build your business from your whole self, not a diminished version.

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Business Strategy Veronika Strgar Debeljak, MSc Business Strategy Veronika Strgar Debeljak, MSc

Why Your Business Needs to Follow Your Creative Flow, not Rigid Consistency

Building Sustainable Success by Working with Your Unique Rhythms

You left corporate to work and live on your terms. But now you're reading endless articles about productivity systems that successful entrepreneurs swear by. You try them all - the accountability buddies, the time-blocking, the planning rituals. But somehow it doesn't work. And you're more exhausted than you ever were in corporate.

After 15+ years in corporate strategy, I believed I could build my business using the same approaches. It wasn't happening. It just made me doubt everything I thought about discipline and success.

Forcing machine-like consistency instead of following your creative flow triggers a cascade of interconnected challenges that can lead straight to burnout. Learn how Challenge #10 amplifies decision paralysis, boundary collapse, and perfectionism - and discover the grow2be method's approach to creating rhythm-based systems designed specifically for sensitive & intuitive entrepreneurs. Build sustainable success by honoring your unique flow instead of forcing rigid consistency that destroys your creative capacity.

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Business Strategy Veronika Strgar Debeljak, MSc Business Strategy Veronika Strgar Debeljak, MSc

The Money Rollercoaster: Why Creative Income Feels So Unstable

Why irregular income creates a cascade of challenges that paralyze sensitive & intuitive entrepreneurs

Last month was decent. This month? You're mentally calculating how many more weeks before you need to make a decision you've been dreading. Go back to corporate? Take that consulting project that pays well but compromises everything you stand for?

Over five years of building grow2be, I've experienced the full spectrum: going back to corporate employment when the runway got too short, accepting consulting work that wasn't aligned with my values and vision, fighting with health insurance companies over thousand-euro billing errors when every euro counted.

The money rollercoaster doesn't just create financial stress. It triggers a cascade of interconnected challenges that paralyze your ability to build sustainably. Learn how irregular income amplifies ten other struggles - from imposter syndrome to decision paralysis to isolation - and discover the grow2be method's approach designed specifically for sensitive & intuitive entrepreneurs to build financial resilience within uncertainty instead of waiting for impossible stability.

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Sensitive Entrepreneurship Veronika Strgar Debeljak, MSc Sensitive Entrepreneurship Veronika Strgar Debeljak, MSc

When Your Gut Says Yes but Your Mind Says No

Why sensitive entrepreneurs struggle with decisions - and how to build unshakable self-trust

I confess: I often override my inner knowing with my mind. Even after years of building grow2be, I still catch myself opening another tab to research "one more thing" when my intuition has already whispered the answer.

In 15+ years working for various companies I could make strategic decisions without hesitation but building my own business? I'd ask businesspeople and artists for advice, analyzing every angle, seeking that perfect clarity. The problem? I was asking people who couldn't bridge the gap I was navigating.

Decision paralysis isn't about lacking information - it's about lacking trust in your own decision-making capabilities and choices. Learn five practices that honor your sensitive & intuitive nature while building genuine self-trust, from daily inner knowing practice to nervous system awareness. Your sensitivity isn't making decisions harder - it's giving you access to a sophisticated decision-making system most people never develop.

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Sensitive Entrepreneurship Veronika Strgar Debeljak, MSc Sensitive Entrepreneurship Veronika Strgar Debeljak, MSc

The Hidden Energy Drain of Living Two Lives

Why the transition from corporate to entrepreneurship requires more than a career change

You wake up exhausted before the day even begins.

Your corporate job demands one version of you while your authentic self remains locked away, waiting for scraps of time and energy that are rarely available. If this resonates, you're experiencing "double life depletion" - one of the most draining patterns among sensitive & intuitive professionals in transition.

Living two lives isn't just tiring - it's systematically draining your life force. You're not managing two schedules; you're maintaining two completely different versions of yourself. The cognitive switching between your professional persona and authentic self creates identity fragmentation, constant code-switching energy costs, and delayed gratification trauma that leaves you too depleted to access your creativity.

Recognition is the first step toward strategic change. Learn why this pattern is particularly devastating for sensitive & intuitive professionals, discover the psychological mechanisms behind double life depletion, and explore practical strategies for energy recovery - from implementing transition rituals to building your entrepreneurial bridge - that honor your sensitive & intuitive nature while creating sustainable paths forward.

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Overcome business challenges while staying true to yourself

For too long, sensitivity has been seen as a flaw rather than the strength it truly is. Stones may be stronger than plants and can destroy them, but only plants can grow (anew) and blossom beautifully.

This is why I created the Business Jungle Guide: to share what I've learned on my own messy, wonderful journey embracing sensitivity & intuition as superpowers - and to contribute to your success.

The Free Business Jungle Guide gives you practical suggestions and tools to:  

  • Overcome business & personal challenges

  • Act in your best interest while establishing mutually beneficial relationships

  • Navigate demanding business environments without compromising your integrity

Sign up and get Your free copy now!